Gloucester’s Brand Values

At the recent meeting of Tourism Advancing Gloucester, the Brand Values for Gloucester tourism were revisited for the first time since 2011 and the results are now published. These values are what tourism stands for in Gloucester…

…and what a wonderful place is Gloucester to visit or to live!

Gloucester’s Brand Values

  • A remarkable setting at the foot of the Buccan Buccans (the Bucketts Mountains)
  • Easily accessed by road and by rail, in a location handy to major centres
  • Thriving rural heritage with a strong sense of community
  • A comprehensive range of shopping options on a relaxed main street
  • Cafes, wineries, pubs and clubs for all tastes and all seasons
  • Extensive accommodation choices for any budget
  • Impressive sporting facilities for all skills and abilities
  • World heritage nature nearby for adventure and wellbeing
  • Pristine rivers for swimming, paddling and platypus habitat
  • Beautiful and productive farmlands providing food for the state
  • Scenic drives that will change your outlook and maybe your life
  • An emerald-green network of national parks, forests and conservation areas
  • A year-long agenda of unique and entertaining events
  • A vibrant farmers market that inspires other markets
  • A wonderful place to live, work and play.